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Marketing

Marketing for Success with Mail

  • Deliver your message to the right audience.
  • Mail marketing response rate is 5.3%, which is higher than all digital
        marketing channels combined.
  • 67% of online searches happen because of messaging seen on mail.
  • Your prospect list can be targeted by location and demographics.
  • 69% of people feel that physical mail is more personal than email.
  • Mail campaigns tie in with other marketing efforts like social media
        and email
  • Mail adds personalization to your campaign.
  • Mailings are an affordable, easy and effective method of marketing


Use SmartMail™ for fast customizing, printing and mailing of your Mail campaigns.


 

5 Tips for Successful Marketing

1.

   Create an accurate prospect mailing list for Direct Mail campaigns. Through SmartMail™ you can create a list by zip code, address, streets or a map. Narrow search results down by demographic, too. This way your message is being delivered to the right audience. You can also upload a list you've already created. 

 2.

   Plan to do multiple mailings to the same audience. It takes 4 touches for prospects to respond.

 3.

   Customize flyers on SmartMail™ to hand out at home shows to meet new prospects. Hand out flyers at community events to be a part of local efforts.

 4.

   Use SmartMail™ to order and mail post cards when the timing is just right for homeowners. Send a mailing right after a storm has hit your area or before seasons change. Remind homeowners they need you.

 5.

   Track your success after each campaign.

 

Sources- DMA Response Rate Report 2016, Printing Industries of America, USPS
 

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Need help? Call us at 800-767-9559.