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Marketing for Success with Mail
Deliver your message to the right audience.
Mail marketing response rate is 5.3%, which is higher than all digital
marketing channels combined.
67% of online searches happen because of messaging seen on mail.
Your prospect list can be targeted by location and demographics
69% of people feel that physical mail is more personal than email.
Mail campaigns tie in with other marketing efforts like social media
Mail adds personalization to your campaign.
Mailings are an affordable, easy and effective method of marketing
SmartMail™ for fast customizing, printing and mailing of your Mail campaigns.
Learn more about direct mail.
5 Tips for Successful Marketing
Create an accurate prospect mailing list for Direct Mail campaigns. Through SmartMail™ you can create a list by zip code, address, streets or a map. Narrow search results down by demographic, too. This way your message is being delivered to the right audience. You can also upload a list you've already created.
Plan to do multiple mailings to the same audience. It takes 4 touches for prospects to respond.
Customize flyers on SmartMail™ to hand out at home shows to meet new prospects. Hand out flyers at community events to be a part of local efforts.
Use SmartMail™ to order and mail post cards when the timing is just right for homeowners. Send a mailing right after a storm has hit your area or before seasons change. Remind homeowners they need you.
Track your success after each campaign.
Sources- DMA Response Rate Report 2016, Printing Industries of America, USPS
Need help? Call us at 800-767-9559.